# Our Story: A Tire and Auto Repair Shop in Upland > Why our Foothill Blvd shop puts tires, repairs and U-Haul on one lot, and why every job starts with photos and a written estimate. Read our story. Source: https://goodyearelitetireupland.com/about/our-story/ Last updated: 2026-09-17 Business: Goodyear Elite Tire Upland, 1775 W Foothill Blvd, Upland, CA 91786, (909) 608-7699 **TL;DR:** Our story is about **plain answers**: tires, repairs and U-Haul on one lot, with **photos first** and a **written number** you approve before work begins. Our story starts with a lot on West Foothill Blvd that already fixed cars and rented U-Haul equipment. Under the Goodyear Elite Tire Upland name, we kept the location and the phone number and wrote down how every job should run: inspect, photograph, estimate, approve, fix, road test, and walk the customer through it. ## Why does this shop exist? This shop exists so a driver in Upland can handle tires, repairs and a moving rental without three stops and three different sets of promises. The idea is not complicated. Do the job right, explain it in plain words, and put the number on paper before the work starts. Most people do not walk into a repair shop happy. Something is squealing, a light is on, a tire is low, or a move is two days away. They want to know two things fast: is it safe, and what will it cost. Everything about how we run the counter comes from those two questions. ## What did drivers tell us they wanted? Drivers told us what bothered them about auto repair in general, and the list was consistent. They disliked surprise charges, extra work that appeared after the car was apart, and long waits with no update. Renters disliked trucks that came back dirty or low on fuel from the last customer. So we turned each complaint into a rule: - **Surprise charges:** every fee goes on the estimate before the work. - **Extra work after teardown:** you get a photo and a new number, then you decide. - **Silence during the wait:** you get a time window, and we reach out if it slips. - **Messy rentals:** every U-Haul gets a walkaround for fuel, cleanliness and lights at pickup and return. You can see how these rules show up at the counter on [what to expect when you arrive](https://goodyearelitetireupland.com/why-choose-us/what-to-expect/). ## Why the new name on the sign? The lot operated under a different name before. The new name, Goodyear Elite Tire Upland, gives the shop one clear identity on the sign, the invoice, the map listing and this website. It also reflects that Goodyear tires are sold here. We keep the history short on purpose. The address and phone number stayed the same. If you want the details of what changed, read the [name change page](https://goodyearelitetireupland.com/about/formerly-route-66-auto-repair/). ## How do we talk to customers? We talk to customers the way we would want a shop to talk to our own family: short sentences, no jargon without a translation, and no pressure. If a part is worn but still safe, we say it can wait. If a part is unsafe, we say that too, and we show you why. A few habits we train on: 1. Repeat the concern back in the customer's words before we inspect. 2. Show the photo before naming the part. 3. Separate the "needs" from the "can wait" items on paper. 4. Never make a new recommendation without a reason you can see. Our [need versus want promise](https://goodyearelitetireupland.com/why-choose-us/need-versus-want/) explains the labels in detail. ## What will we refuse to do? There are a few things we will not do, even when it would be easier. We will not add work you did not approve. We will not call a pre-purchase inspection a guarantee. We will not quote a number over the phone for a problem nobody has looked at yet and then change it at pickup. We also will not hand over a rental truck that has not been checked, or send a trailer out on a hitch we have not looked at. And we will not borrow star ratings from another name to make the new one look older than it is. ## Where is the shop headed? We want to earn reviews under the new name one clean visit at a time. That means we ask for a review only after the job is done and the invoice matches the estimate. It also means we publish how we work, so you can hold us to it. In the coming months you will see real shop photos replace the placeholders on this site, along with team introductions. Until then, the best way to meet us is to [book a visit](https://goodyearelitetireupland.com/contact/book-appointment/) or call (909) 608-7699. ## What does a normal day at the shop look like? A normal day starts with the phone and the front counter. Morning drop-offs get written up first, quick jobs like tire mounts and oil changes get slotted between longer diagnostics, and U-Haul pickups and returns run alongside the repair work all day. The pace changes, but the order of steps does not. ### How the day usually flows - **Opening:** drop-offs are checked in, concerns are written down, and each customer gets a time window. - **Morning bays:** inspections come first so estimates can go out early and approvals can come back before lunch. - **Midday:** approved work moves into the bays, and wait-in jobs fill the gaps. - **Afternoon:** road tests, walkthroughs, rental returns and pickup calls. - **Close:** declined items are noted for next time, and tomorrow's parts are confirmed. Hours are Monday to Friday, 8 AM to 5 PM. For Saturday, call (909) 608-7699 before you come. ## What does this story mean for your next visit? It means you can predict how your visit will go before you arrive. You will be asked what the car is doing, the car will be inspected before anyone names a part, you will see a photo, and you will read a written number. Then you decide. That is the whole story in practice. ### Before you come in, it helps to know 1. Booking is a request. We call or text to confirm a time. 2. A diagnosis may need its own line on the estimate, and it is listed before we start. 3. You can approve some items and decline others. 4. Declined items stay on your record so the next visit can recheck them. If you want to know how pricing is built before you commit, the [cost and pricing guide](https://goodyearelitetireupland.com/about/resources/guides/cost-pricing/) walks through parts, labor and why shops quote ranges. ## How did tires, repairs and rentals end up on one lot? The lot already did repair work and rented U-Haul equipment. Selling and installing tires, including Goodyear, fit next to both. A driver who comes in for a flat often needs a brake check, and a mover who tows a trailer often needs a tire or a hitch look first. Keeping all three here means one counter, one phone number and one set of rules. The shop does not treat the rental customer and the repair customer as two different businesses. Both get a walkaround, both get told what we saw, and both leave with the paperwork that matches what was agreed. ## Frequently asked questions ### Is this a chain or an independent shop? We are a single neighborhood shop at 1775 W Foothill Blvd in Upland. We sell Goodyear tires and rent U-Haul equipment as a Neighborhood Dealer, but the service desk, the estimates and the decisions happen right here on this lot. ### How long has the shop been open? The lot has been a repair location for some time, and it now runs under the Goodyear Elite Tire Upland name. We do not publish a founding year on this site. If the history matters to you, ask the service desk when you call (909) 608-7699. ### Why do you ask for a review only after the job? A review should describe a finished visit. We wait until the work is done, the car has been road tested when needed, and you have seen that the invoice matches the estimate. If something is not right, we want to fix it before we ask. ### Who owns the shop? Owner and team introductions are coming soon to the Meet the Team page. For now, if you need to speak with the owner about an estimate, a comeback or a fleet account, call (909) 608-7699 and ask the service desk to connect you. ### Do you sell Goodyear tires? Yes. Goodyear tires are sold and installed here, along with other brands when the size or budget calls for it. We match the tire to the vehicle's load and speed rating first, then talk about tread and price on a written estimate. ### What makes this shop different from a tire-only chain? We handle tires, mechanical repair and U-Haul rentals on one lot, so a tire visit can include a brake check or a hitch look without a second stop. Every job still starts with an inspection, photos and a written number you approve. ### Can I visit before I book to see how you work? Yes. Stop by during weekday hours, Monday to Friday from 8 AM to 5 PM, and ask the front counter to explain the estimate and approval process. Calling ahead helps make sure someone is free to talk. ## Related pages - https://goodyearelitetireupland.com/about/ - https://goodyearelitetireupland.com/about/our-process/ - https://goodyearelitetireupland.com/why-choose-us/need-versus-want/ - https://goodyearelitetireupland.com/contact/book-appointment/ --- Call (909) 608-7699 or book at https://goodyearelitetireupland.com/contact/book-appointment/