# Privacy Policy and Your Data Rights

> What this site collects, which cookies and tags it uses, how Global Privacy Control is honored, and how to use your California rights. We do not sell data.

Source: https://goodyearelitetireupland.com/privacy-policy/  
Last updated: 2026-09-17  
Business: Goodyear Elite Tire Upland, 1775 W Foothill Blvd, Upland, CA 91786, (909) 608-7699

This policy explains what Goodyear Elite Tire Upland collects through this website, why, and who helps us process it. We collect what you type into our forms, basic technical data needed to run the site, and optional analytics or advertising data only as your consent choices allow. We do not sell personal information.

## Who does this policy cover?

This policy covers goodyearelitetireupland.com, operated by Goodyear Elite Tire Upland, 1775 W Foothill Blvd, Upland, CA 91786. It applies to information collected through this website. Information you give us in person at the shop, such as repair orders and invoices, is handled as part of our normal business records.

**Effective date:** September 17, 2026.

## What information do we collect?

### Information you send us
When you use the booking, quote, or fleet forms, or email us, we collect what you provide:

- Name, phone number, and email address
- Vehicle details such as year, make, model, and tire size
- Your message and any preferred dates
- Company details for fleet inquiries
- Source fields added automatically when your consent choices allow: the page where you arrived, the referring site, and campaign tags in the link you followed (UTM parameters). Advertising click IDs (such as Google gclid or Microsoft msclkid) are included only if you allow marketing.

Please do not include sensitive information such as government ID numbers, payment card numbers, or health details in a form or email.

### Information collected automatically
Like any website, our hosting provider receives technical data when you visit, such as your IP address, browser type, the pages requested, and the time of the request. We use it to deliver pages, keep the site secure, and stop abuse. Our forms include spam checks, and your IP address may be used briefly to limit repeated submissions.

The site uses your approximate country, derived from your IP address by our hosting provider, to choose the right consent settings. It is not used to locate you more precisely.

## How do we use your information?

We use personal information to:

- Answer your request, confirm appointments, and prepare quotes
- Set up and serve fleet accounts
- Keep service and business records
- Understand which pages help visitors, in aggregate
- Measure advertising, only when you allow marketing tags
- Protect the site, prevent spam, and meet legal obligations

We do not use personal information to make automated decisions that have legal or similar effects on you.

## Who helps us run the site?

We use service providers that process information on our behalf:

| Provider role | What it does | When it runs |
|---|---|---|
| Hosting (Vercel) | Serves the site, security, request logs | Always |
| Vercel Web Analytics and Speed Insights | Cookieless, aggregated page and performance statistics | Only as your analytics choice allows |
| Email provider | Delivers form submissions to the shop inbox | When you send a form |
| Google Maps | Shows the embedded map of our location | When the map loads |
| Google Tag Manager and Google Analytics | Visitor analytics | Only as your consent choices allow |
| Microsoft Clarity | Usage analytics such as heatmaps and session replays | Only as your consent choices allow |
| Meta and Microsoft Advertising tags | Ad measurement | Only if you allow marketing |

Optional analytics and advertising tags may not be active at any given time. When they are, they load only according to your consent choices. When the Google map loads, Google receives your IP address and may set its own cookies under Google's privacy policy.

## What cookies and local storage does the site use?

We group cookies and similar technologies into four categories:

- **Strictly necessary:** always on. Stores your consent choice in a first-party cookie and in your browser's local storage, along with a short log of your choices kept on your device. Session storage holds your detected region during a visit.
- **Functional:** allows the embedded Google map to load on its own.
- **Preferences kept on your device:** your light or dark theme (local storage), a short-lived copy of the name and phone you typed in the homepage quick-quote box so the quote form can prefill it, and the first page and referrer of your visit (session storage) used for the source fields described above.
- **Analytics:** Vercel Web Analytics, Google Analytics, and Microsoft Clarity, when active and allowed. Session replay tools such as Clarity load only after you make an explicit choice.
- **Marketing:** Meta and Microsoft Advertising tags, when active and allowed.

Vercel Web Analytics does not use cookies. You can change your choices at any time with the **Cookie Choices** or **Your Privacy Choices** link in the footer. You can also clear cookies and local storage in your browser settings.

## How does consent work where you live?

**United States, including California:** analytics may run by default, and you can turn them off at any time with Reject All or the footer links. Marketing tags stay off unless you choose Accept All or turn on Marketing.

**EU, EEA, UK, and Switzerland:** analytics and marketing stay off until you opt in. If we cannot tell where you are, the site treats you the same way. Our legal bases are your consent for optional tags, and our legitimate interest in running and securing the site and answering your requests.

**Global Privacy Control:** if your browser sends a GPC signal, we treat it as a request to opt out of sale and sharing. The site applies Reject All automatically for that browser, and a GPC signal also switches off any marketing permission saved earlier.

## Do we sell or share personal information?

We do not sell personal information, and we do not sell the information of anyone under 16. Some advertising tags, if active and allowed by you, could count as "sharing" for cross-context behavioral advertising under California law. They are off by default, and Reject All, turning off Marketing, or a GPC signal keeps them off.

We do not collect sensitive personal information through this site for the purpose of inferring characteristics about you.

## What are your California privacy rights?

If you are a California resident, you have the right to:

- **Know:** what personal information we collect, use, and disclose
- **Delete:** personal information we collected from you, subject to legal exceptions
- **Correct:** inaccurate personal information
- **Opt out:** of the sale or sharing of personal information
- **Limit:** the use of sensitive personal information
- **Non-discrimination:** we will not deny service, charge different prices, or give lower quality service because you used these rights

Visitors in the EU, EEA, and UK have similar rights of access, correction, deletion, restriction, objection, and portability, and may withdraw consent or complain to their local data protection authority.

## How do you make a privacy request?

Email **hello@goodyearelitetireupland.com** or call **(909) 608-7699**. Tell us which right you want to use. To protect you, we verify the request by matching details you give us, such as your name and phone number or email, against our records. An authorized agent may make a request for you with your written permission.

We respond within the time the law allows. For opt-outs, the footer links and GPC take effect in your browser right away.

## How long do we keep data, and how is it protected?

We keep form submissions and emails as long as needed to answer you, serve your vehicle, keep business records, and meet legal and tax obligations, then delete them. Hosting logs and analytics data are kept for the limited periods set by those providers.

The site uses HTTPS and security headers, and forms validate input and filter spam. No method of transmission is perfectly secure.

This site is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child sent us information, contact us and we will delete it.

## How will you know if this policy changes?

We update this page when our practices change and revise the effective date at the top. Questions go to hello@goodyearelitetireupland.com or (909) 608-7699. See also our [terms of service](https://goodyearelitetireupland.com/terms-of-service/) and [compliance overview](https://goodyearelitetireupland.com/compliance/).

## Frequently asked questions

### Do you sell my personal information?

No. Goodyear Elite Tire Upland does not sell personal information. Advertising tags that could count as sharing under California law are off by default and stay off if you choose Reject All, turn off Marketing, or use Global Privacy Control.

### How do I change my cookie choices?

Use the Cookie Choices or Your Privacy Choices link in the site footer. It reopens the settings with four categories: strictly necessary, functional, analytics, and marketing. Save your changes and they apply in that browser right away.

## Related pages

- https://goodyearelitetireupland.com/terms-of-service/
- https://goodyearelitetireupland.com/compliance/
- https://goodyearelitetireupland.com/accessibility/
- https://goodyearelitetireupland.com/contact/phone-email/

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Call (909) 608-7699 or book at https://goodyearelitetireupland.com/contact/book-appointment/